Meet Maus
The Proven Exit Planning Solution
We make exit planning simple. We’re dedicated to helping financial advisors, deliver differentiated advice, expand client relationships, win new business, and increase ongoing value by providing simplified, scalable exit planning to business owner clients.
Exit Planning Build Out of Experience
Maus was born from real-world insight. As a serial entrepreneur, Aaron Stine saw how exit planning could unlock massive value — yet the process was disconnected and relied on spreadsheets, manual processes in outdated tools, and endless busywork. In 2021, Aaron took over Maus with a clear mission: simplify and automate exit planning. Make it available for every financial advisor so that the masses had reliable and repeatable outcomes.
Backed by Aaron and private equity firm Bomb Diggity Ventures, we assembled a best-in-class team from wealth management, tech, and enterprise software.
The result? A fresh, scalable approach to exit planning — built on expertise and designed for growth. Maus strips away the chaos of legacy processes, freeing you to deliver bespoke, exit-focused services at scale. It’s exit planning for the modern era. Maus, for advisors who demand more, and for clients who deserve the very best.

The Maus Vision
Meaningful Progress
Success is more than numbers — it’s impact. Maus gives advisors the tools to transform ambition into measurable progress, creating real value for clients while achieving professional fulfillment.
A Framework for Success
Clarity drives performance. Maus provides the structure to turn strategy into action—predictable, repeatable, and results-driven.
A Roadmap for Growth
Exit planning is about more than transitions—it’s about guiding dreams. Maus, the #1 exit planning platform for financial advisors, empowers you to deliver lasting value and lead with confidence.
Our Values
Respect & Trust
We treat everyone with dignity, extending trust and living up to the highest standards of reliability.
Honesty & Integrity
We value openness over short-term gains — if Maus isn’t the right fit for a prospect, we’ll say so.
Impact & Value
We focus on meaningful actions that genuinely improve our clients’ lives, measuring success by their growth and satisfaction.
Growth & Community
We cultivate purposeful expansion, fueled by our community’s positive momentum, while upholding unwavering trust and integrity.
1992 - 2020
1st Business Planning Software in the world •1st Exit Planning Software in the world •
1st Cloud-based Business Advisory Solution in the world •
2021 - 2025
• Acquired by BDV, headquarters relocated to the U.S.
• 1st Inbound Advisory Platform in the world
• #1 Most Used Exit Planning Platform in the world
• 1st Exit Planning Platform Built for Financial Advisors
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