Launch
Advisor Success Enablement for Exit Planning Practices
Go to Market with the Leading Coaching Program in Exit Planning
Launch by Maus Software is a strategic coaching and enablement program designed to help financial advisors, wealth managers, and CEPAs build and operationalize an exit planning practice.
Through one-on-one coaching, operational frameworks, and technology enablement, Launch equips advisors with the structure, confidence, and positioning needed to deliver meaningful value to business owners before a liquidity event occurs.
Launch helps advisors expand beyond traditional portfolio management by integrating exit planning, and pre-liquidity HNW client engagement into their practice.
Why Launch Matters for Financial Advisors
Many advisors recognize the opportunity in serving business owner clients, but struggle to operationalize exit planning.
Common challenges include:
- Knowing how to start exit planning conversations
- Structuring a repeatable advisory process
- Clearly communicating the value of exit planning
- Integrating planning beyond investment management
- Positioning themselves earlier in the pre-liquidity window
Launch solves this by providing structured coaching, frameworks, and implementation support specifically designed for advisors.
The result: a clearer advisory offering, stronger client relationships, and a more differentiated practice.
Exit Planning Foundation
Foundational training tailored for financial advisors.Understand core exit concepts and how to position exit planning within your existing advisory model.
Go-to-Market Strategy
Includes four 1-on-1 coaching sessions:Refine your positioning and pricingStructure your offerDefine your Deliverables
Engagement Design
A repeatable engagement structure designed for efficiency. Learn the process to deliver exit planning engagements.

What Launch Helps Advisors Achieve
Launch is designed to help advisors move from interest in exit planning to operational execution.
Advisors who complete Launch gain the ability to:
- Position themselves as a trusted advisor to business owners
- Integrate exit planning into their advisory model
- Create structured client engagement processes
- Communicate clear value and outcomes to clients
- Build deeper relationships before major liquidity events
This allows advisors to engage business owners earlier, deeper, and more strategically.
Platform Training
Learn how to configure clients, generate deliverables, and use Maus to deliver professional, data-driven outputs with minimal manual effort.
Client Engagement
Done-for-you presentations, talk tracks, and handouts. Lead confident conversations with business owners.
Which Solution Fits Your Needs
Attract
Whether you are just starting out, or have an existing practice that you would like to grow, attract is the purpose built, digital marketing solution that draws new clients to you
Engage
If you are a quarterback or a value advisor, engage is the foundational tool you need to implement value acceleration and harness the power of Inbound Advisory
Build
If you are a value advisor with an existing book of business, Build provides the tools you need to be even more effective and provide more value.
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