--- title: Blog & News | Shaun Savvy (8) description: Shaun Chojnacki, also known professionally as Shaun Savvy, is a digital marketing strategist, SEO consultant, and content leader who specializes in helping B2B, SaaS, and advisory-focused brands grow through search, content, and conversion strategy. He is the founder of ShaunSavvy.com and has spent more than a decade working across digital marketing, content development, and organic growth initiatives for businesses in complex industries. At Maus, Shaun works closely with the Maus team and exit planning subject-matter experts to create educational content for financial advisors and business owners on topics such as exit planning, succession planning, business valuation, transferable value, and advisor workflows. His role is to research, structure, and communicate these topics clearly and effectively for online audiences, while collaborating with Maus professionals to ensure the content reflects real-world exit planning concepts and industry context. Shaun’s background is in SEO, content strategy, and digital marketing, with experience supporting brands and organizations through search-driven growth, thought leadership, and website content strategy. On Maus, his work is focused on making complex financial and advisory topics easier to understand, more useful to readers, and easier to find through search. Content by Shaun on Maus is created in partnership with Maus and informed by the platform’s exit planning expertise. (8) --- [![Maus Logo White](https://maus.com/hubfs/Maus%20Logo%20White.svg) ](https://maus.com/) OUR PRODUCTS [![Maus-Attract-Exit-Planning-Software](https://maus.com/hubfs/Maus-Attract-Exit-Planning-Software.svg)Attract --- ](https://maus.com/client-acquisition-attract) [Client Acquisition Comprehensive done-for-you digital marketing solutions ](https://maus.com/client-acquisition-attract) [![Maus-Engage-Exit-Planning-Software-1](https://maus.com/hubfs/Maus-Engage-Exit-Planning-Software-1.svg)Engage --- ](https://maus.com/client-engagement-engage) [Client Engagement Automated, ongoing assessments, valuation notifications, and action items ](https://maus.com/client-engagement-engage) [![Maus-Build-Exit-Planning-Software](https://maus.com/hubfs/Maus-Build-Exit-Planning-Software.svg)Build --- ](https://maus.com/planning-kpis-build) [Strategic Planning & KPI Dashboard Build a strategic plan and automate financial impact monitoring ](https://maus.com/planning-kpis-build) [TAILORED FOR YOU ](https://maus.com/software-for-financial-advisors) [PRICING ](https://maus.com/pricing) RESOURCES ## Educational Content --- [**Blog & News** ](https://maus.com/blog) [**Glossary** ](https://maus.com/exit-planning-glossary-terms) [**Case Studies** ](https://maus.com/case-studies) ## Support & Media --- [**Support** ](https://maus.com/support) [**Knowledge Base** ](https://support.maus.com/knowledge/maus-software) [**Advisor Success Videos** ](https://maus.com/video) ## About Us --- [**Who We Are** ](https://maus.com/about-us) [**Partners** ](https://maus.com/partners) [Education ](https://maus-20463342.hs-sites.com/partners#education-partners) [Technology ](https://maus-20463342.hs-sites.com/partners#technology-partners) [ LOGIN ](https://app.maus.com/) [ BOOK A CALL ](https://maus.com/bookademo) [ LOGIN ](https://app.maus.com/) [ BOOK A CALL ](https://maus.com/bookademo) EXIT PLANNING SOFTWARE FOR FINANCIAL ADVISORS # The latest exit planning news & commentary ### **Get the latest from the experts** Maus dedicates our 20+ years of exit planning expertise to keeping the community informed and prepared.  [SCHEDULE ADVISOR DEMO ](https://maus.com/bookademo) ### [Key Performance Indicators - Your Business Compass](https://maus.com/blog/key-performance-indicators-your-business-compass) Key Performance Indicators – Your Business Compass Every business needs a sense of direction; without this it is nearly impossible to monitor... Shaun Savvy Apr 12, 2019 ### [Key Performance Indicators - Your Business Compass](https://maus.com/blog/en-au/key-performance-indicators-your-business-compass) Key Performance Indicators – Your Business Compass Every business needs a sense of direction; without this it is nearly impossible to monitor... Shaun Savvy Apr 12, 2019 [1](https://maus.com/blog/author/shaun-savvy/page/1) ... [ 7 ](https://maus.com/blog/author/shaun-savvy/page/7) [ 8 ](https://maus.com/blog/author/shaun-savvy/page/8)