--- title: 80-20 rule of customer buying - Maus Strategic Planning Software description: There is an old rule in business that predicts 80 per cent of your sales will come from just 20 per cent of your customers. This is largely true. Typically, you get the lion’s share of your sales from people … Read More --- [![Maus Logo White](https://maus.com/hubfs/Maus%20Logo%20White.svg) ](https://maus.com/) OUR PRODUCTS [![Maus-Attract-Exit-Planning-Software](https://maus.com/hubfs/Maus-Attract-Exit-Planning-Software.svg)Attract --- ](https://maus.com/client-acquisition-attract) [Client Acquisition Comprehensive done-for-you digital marketing solutions ](https://maus.com/client-acquisition-attract) [![Maus-Engage-Exit-Planning-Software-1](https://maus.com/hubfs/Maus-Engage-Exit-Planning-Software-1.svg)Engage --- ](https://maus.com/client-engagement-engage) [Client Engagement Automated, ongoing assessments, valuation notifications, and action items ](https://maus.com/client-engagement-engage) [![Maus-Build-Exit-Planning-Software](https://maus.com/hubfs/Maus-Build-Exit-Planning-Software.svg)Build --- ](https://maus.com/planning-kpis-build) [Strategic Planning & KPI Dashboard Build a strategic plan and automate financial impact monitoring ](https://maus.com/planning-kpis-build) [TAILORED FOR YOU ](https://maus.com/software-for-financial-advisors) [PRICING ](https://maus.com/pricing) RESOURCES ## Educational Content --- [**Blog & News** ](https://maus.com/blog) [**Glossary** ](https://maus.com/exit-planning-glossary-terms) [**Case Studies** ](https://maus.com/case-studies) ## Support & Media --- [**Support** ](https://maus.com/support) [**Knowledge Base** ](https://support.maus.com/knowledge/maus-software) [**Advisor Success Videos** ](https://maus.com/video) ## About Us --- [**Who We Are** ](https://maus.com/about-us) [**Partners** ](https://maus.com/partners) [Education ](https://maus-20463342.hs-sites.com/partners#education-partners) [Technology ](https://maus-20463342.hs-sites.com/partners#technology-partners) [ LOGIN ](https://app.maus.com/) [ BOOK A CALL ](https://maus.com/bookademo) [ LOGIN ](https://app.maus.com/) [ BOOK A CALL ](https://maus.com/bookademo) # 80-20 rule of customer buying There is an old rule in business that predicts 80 per cent of your sales will come from just 20 per cent of your customers. This is largely true. Typically, you get the lion’s share of your sales from people … Read More [ Chris Palmer ](https://maus.com/blog/author/chris-palmer) Nov 15, 2016 [mailto:?subject=Check%20out%20https://maus.com/blog/en-au/80-20-rule-of-customer-buying&utm_medium=social&utm_source=email%20&body=Check%20out%20https://maus.com/blog/en-au/80-20-rule-of-customer-buying&utm_medium=social&utm_source=email](mailto:?subject=Check%20out%20https://maus.com/blog/en-au/80-20-rule-of-customer-buying&utm_medium=social&utm_source=email%20&body=Check%20out%20https://maus.com/blog/en-au/80-20-rule-of-customer-buying&utm_medium=social&utm_source=email) **There is an old rule in business that predicts 80 per cent of your sales will come from just 20 per cent of your customers. This is largely true.** Typically, you get the lion’s share of your sales from people who just happen to have a deep interest in what you sell, live near your location, or have some emotional bond with you or your business. That could be 20 per cent of your customers or two per cent. Whatever the case, they account for a lot of your big and/or frequent orders. This rule doesn’t quite apply to the Internet. Maybe it is because it is so easy to compare prices, so easy to jump from one site to the next (you don’t have to drive there in your car), and there are so many sites to choose from. The majority of site sales come from a constantly shifting group of new faces. To be sure, core customers who return time and again are greatly appreciated, but they don’t account for the majority of revenue. When it comes to the 80-20 model, the exact opposite may be true for Internet business.   [![shutterstock_106660406](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) ## Similar posts ### [80-20 rule of customer buying](https://maus.com/blog/80-20-rule-of-customer-buying) There is an old rule in business that predicts 80 per cent of your sales will come from just 20 per cent of your customers. This is largely true.... Chris Palmer Nov 15, 2016 ### [6 important questions all start-up companies should consider when developing a business model](https://maus.com/blog/6-important-questions-start-companies-consider-developing-business-model) Is the Market Saturated? Sometimes a company may try to reach customers who don’t need more of a certain product. When customers are satisfied with... Chris Palmer Apr 28, 2016 ### [6 important questions all start-up companies should consider when developing a business model](https://maus.com/blog/en-au/6-important-questions-start-companies-consider-developing-business-model) Is the Market Saturated? Sometimes a company may try to reach customers who don’t need more of a certain product. When customers are satisfied with... Chris Palmer Apr 28, 2016 ### Get notified on the latest exit planning news Be the first to know about new tools and knowledge from the fast-paced world of exit planning.  ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chris Palmer", "url" : "https://maus.com/blog/author/chris-palmer" }, "dateModified" : "2025-02-06T17:56:14.702Z", "datePublished" : "2016-11-15T05:00:00.000Z", "headline" : "80-20 rule of customer buying - Maus Strategic Planning Software", "mainEntityOfPage" : { "@id" : "https://maus.com/blog/en-au/80-20-rule-of-customer-buying", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://maus.com/hubfs/Maus_Icon_1.png" }, "name" : "Maus Software, LLC" } } ```