Structured for Growth: Virginia Asset Management's Boosts Revenue 400% through Maus Integration

Introduction

In today's competitive business landscape, financial advisors must not only gain the trust of successful business owners but also become indispensable to their strategic planning. Robbie White of Virginia Asset Management exemplifies this approach by leveraging Maus Software to build a systemized, trusted methodology for business planning and value acceleration, resulting in rapid growth of their advisory department.

The Challenge

Modern business owners often have a myriad of advisors for various needs. However, these advisors typically operate in silos, lacking a central, comprehensive resource that understands the owner's goals and can coordinate efforts towards achieving them. The challenge for Robbie White and his team was threefold:

• Initiate conversations with business owners.
• Ignite their interest in Value Acceleration and Business Planning.
• Convert these interactions into long-term advisory relationships.

To become the 'starter' in their clients' advisory team, akin to the leading quarterbacks in sports, Robbie's team needed to demonstrate their ability to deliver coordinated, high-quality business planning consistently.

The Solution

After an extensive review, Maus Software was selected as the cornerstone of their Business Advisory department. The software's ability to systemize business processes, maintain quality assurance, and provide robust project management tools was key to achieving their goals. Key features of Maus Software include:

• Systemization of Processes: Automation of routine tasks for consistency and efficiency.
• Quality Assurance: High standards in business planning and exit strategy development.
• Professional Presentation Systems: Tools for creating compelling client presentations and proposals.
• Project Management Features: Managing milestones and accountability to keep plans on track.
• Repeatable and Teachable Models: Ensuring service consistency while scaling operations.

Implementation Strategy

The implementation of Maus Software was methodical and phased:

• Training: CEPA Advisors were trained on Maus Software.
• Prospecting Tool: Within three months, the software was used for prospecting and engaging business owners.
• Integration: It was integrated into existing client relationships to enhance processes.
• Onboarding Tool: In 2024, it became the official tool for onboarding potential business clients.

Key Features of Maus Software

The Maus Software offered several crucial features for advisors:

• Tailored Questionnaires and Customization: Personalizing client assessments.
• Comprehensive Dashboard: Monitoring client progress and results.
• PowerPoint and Proposal Systems: Creating impactful client presentations.
• Scheduling and Accountability: Ensuring all milestones and responsibilities are met.

Results

The early results of implementing Maus Software have been highly promising:

• Record Client Approval: Preferred method for business owner onboarding.
• Accelerated Growth: Four new client engagements in Q1, totaling $120K in planning fees.
• Elevated Business Goals: Targeting 10 engagements in 2024, aiming for over $300K in revenue – a 400% increase from $60K in 2023.
• Team Expansion: Growth of the prospecting and implementation team to 6-8 members.

Moving Forward

Maus Software has enabled Virginia Asset Management to establish a repeatable and teachable client service model, significantly enhancing their advisory capabilities. By leveraging the software, Robbie White and his team have created a dynamic department focused on planning work, drawing clients through marketing, SEO, workshops, referrals, and COIs, and channeling implementation work to their Advisory Team. This synergy has not only increased revenue but also reinforced the firm's reputation for delivering comprehensive and strategic financial advice.

Conclusion

This case study highlights the transformative journey of Robbie White and his team at Virginia Asset Management as they harness the power of Maus Software to elevate their business planning services. The impressive results underscore the effectiveness of a strategic approach to client engagement and the potential of technology to streamline complex processes, ensuring that advisors can not only join their clients' advisory team but also become the MVP in their financial success.

About Robbie White

Robbie White is a financial planner with a diverse background in engineering and business expansion. A graduate of the Virginia Military Institute, Robbie brings a unique perspective to the challenges faced by business owners. Together with his team, he provides personalized, strategic planning services designed to empower clients towards financial independence. Beyond his professional excellence, Robbie values a balanced life with his wife, Megan, and their three sons, enjoying outdoor activities whenever possible